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Step 1 — Watch

Purpose Has Two Sides

Approx. 18–20 minutes

Week 1 Lesson — Add your video here

18:00

In this lesson you will explore the two sides of purpose — your founder why and your customer's why. You will learn why a business built on purpose alone is not enough, and how connecting your calling to your client's real need is what makes your work magnetic and marketable.

Come ready to reflect. Have a journal or notebook nearby.

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Step 2 — AI Coaching Session

Guided Purpose Discovery

15–30 minutes · Do this before the worksheet

Your AI coaching session is a guided conversation designed to help you uncover the real reasons you are building this business — and why the people you serve will care. It will ask you one question at a time, listen to what you share, and help you arrive at a clear, honest draft of your dual-purpose statement.

Copy the prompt below and paste it into your AI tool to begin your session. Answer honestly and fully. The more you give, the more you will get back.

Your AI Session Prompt — Copy and paste this to begin

You are a warm, intuitive business coach trained in purpose-driven entrepreneurship. Your role is to guide me through a deep-dive purpose discovery conversation for Week 1 of Monetize Your Mission. Your goals: 1. Help me uncover WHY I am called to this work — beyond the surface answer 2. Help me articulate WHY my ideal client would care — the utility and transformation I offer 3. Help me draft a first version of my dual-purpose statement Tone: Warm, curious, direct. Ask one question at a time. Do not rush. Reflect back what you hear. Start by asking: "What made you decide to build this business? Not the elevator pitch version — the real reason." After I respond, go deeper. Keep asking until we reach something that feels true and specific. Then transition to: "Now let's talk about the person on the other side. Who needs what you carry, and what does your work actually give them?" Close the session by helping me draft a dual-purpose statement in this format: "I do this work because [my why — personal, specific, true]. My clients come to me because [their need — what my work gives them]."

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Step 3 — Worksheet

Dual-Purpose Statement Builder

Download · Fill in digitally or print and handwrite

This worksheet guides you through building your dual-purpose statement — the foundation of your entire MYM journey. Use your AI session notes as a starting point. Work through each section in order and do not overthink it. A good first draft beats a perfect blank page.

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Week 1 Worksheet — Dual-Purpose Statement Builder

PDF · Fillable + Printable · 4 sections · Approx. 20–30 min to complete

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Step 4 — Take Action

Your Two Actions This Week

Do both before Week 2 begins

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Book Your Human Design Reading

Your Human Design chart is a map of how you are uniquely wired to make decisions, lead, and serve. This reading is a prerequisite for the full MYM experience and will inform every week that follows. If you have already had your reading, pull out your chart and notes before moving on.

Book at begreateveryday.com →

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Write and Post Your Purpose Statement

After completing your worksheet, write a clean version of your dual-purpose statement. Write it by hand if possible. Post it somewhere you will see it every day this week. Read it out loud at least once and notice how it feels. Then bring it to the community and share it in Step 5.

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Step 5 — Share With the Community

This Week's Prompt

You do not build this alone

"My mission is ____. My people need it because ____."

Share your dual-purpose statement in the community — first draft, polished version, or anywhere in between. No judgment here. We are all in the process of getting clear. Your share might be the thing that helps someone else find their words.

Post in the Community

Coming Up Next

Week 2 — Problem

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